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Branding
Studio North has created brands for hundreds
of companies. We have launched new companies into the marketplace
as well as re-branded well established firms. Our services include
the following:
Naming
Corporate Identity
– Logo Development
–
Stationary Systems
Sales Materials
Website Development
Advertising
The Brand Audit
Our process for brand development starts with a Brand Audit. This
is a proprietary positioning and messaging development process that
includes a number of inter-linking components that combine to produce
a powerful and compelling strategy. This process includes the following
steps:
– Research and interviews to identify
your firms' strengths and weaknesses;
– Research to identify your competition's strengths, weaknesses,
messaging;
– Identify hot buttons and positioning against your competition;
– Develop a messaging platform that includes core messages
and positioning;
– Develop a new graphics system.
A Brand Audit can be rather simple or extremely
complex, ranging from one month to three months to complete. The
Audit can include focus groups, specialized research as well as
marketing plans and tactics.
Case Studies
Educational Industry: Golden Gate University
Studio North was chosen by Golden Gate
University to develop and launch a fully integrated marketing program
designed to increase the school's visibility in the field of academics. Learn more...
Health Care: Re-Branding an
Old Image
Strengthening an existing image or changing
a negative image is challenging, especially if you are a visible,
well-established company. Learn more...
Legal Industry: New Company Rollout
Studio North won the 2002 Legal Marketing
Association's Your Honor Award for the branding of the Employment
Law Alliance, a new organization comprised of over 2,000 employment
and labor law attorneys with offices around the globe. Learn more...
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