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Direct Marketing Whether it is email or postal mail, direct marketing is the best form of marketing for reaching specific individuals. Direct marketing delivers a personalized communication to a specific target, it achieves a specific task or addresses a particular issue. The role of direct marketing is essential to progressing a potenial customer through the evaluation phase and into the decision process about whether or not to use your service or product. Today, direct marketing can come in a variety of forms:
Which ever form of direct marketing you wish to employ, Studio North can create, write and implement. We can also source any type of list or work with an existing list. We are well versed in the success and failures of direct marketing, and can consult with you to create a strategy that is best suited for your success. Relationship Marketing Another form of direct marketing is what we call Relationship Marketing. This is a more personal approach, where you target a limited number of named individuals on a consistent, monthly to quarterly, basis. Relationship marketing involves sending your targets specific publications, articles and/or letters that they would find of value. In doing this you begin to establish yourself as an expert in a certain topic and you stay top-of-mind with potential customers. Studio North can work with you to develop a valuable Relationship Marketing program, that includes strategy and implementation.
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