Natural Organic SEO - Search Engine Optimization
Today searching for information and products is the second most popular thing people do on the Internet, right behind email. If a company wants to use their site for new business development it must be easy for the search engines to find and for search engine spiders to crawl and catalog.
Since the search engine world is constantly changing it isn't always easy to get your site to list well, in fact it has become very important to keep on top of developing trends. In November 2003, Google reached their maximum number of listings that their search algorithms were designed to handle, 250 billion listings. When they developed new algorithms many sites that had enjoyed a coveted top ten ranking were suddenly dropped completely. In March 2004 Overture and Ask Jeeves consolidated and acquired Interactive Search Holdings. This effectively doubled Jeeves power in the search game and created a network of about a dozen important players. After realizing that their own directory was too cumbersome, Yahoo created "Yahooverture!" Yahoo acquired and combined Inktomi, the best available crawling and indexing technology, with Overture, the best available pay-per-click technology, and launched Yahoo! Search Technologies.
It all starts with Keywords - supported by great, relevant content.
The route to listing high with the major search engines is a circuitous one and has become an art form onto itself. The best way to get optimal ranking results is to have a tighly focused website structure and content. But also it requires getting listed in several other lesser directories and search engines. These listing sources provide the "big-3" (Google, Yahoo, MSN) and other search engine "spiders" an easily, reliable, crawlable way to find you by following links to your site from other sites, directories and search engines that it considers "relevant" and "trusted".
Search engine optimization is a must for any one who chooses to use their site as a marketing tool, not just an online brochure. Getting your listings to rank high - and staying there - can involve a fairly complex SEO strategy, implementation and tracking. However here are several basic suggestions to securing good search engine listing rankings:
1. Develop an effective, targeted list of keyword phrases.
2. Launch an effective online campaign to test keyword phrases and messaging
3. Use "organic search" analysis and strategies to identify competitors who rank well and learn from their success.4. Refine the site's copy and structure using SEO "best practice" techniques and keywords proven to convert well in PPC.
5. Hand-submit your site URL and well-crafted description information to several quality free and paid web directories
6. Evaluate other online promotion options such as "affiliate partners", article, shopping and news submission sites, YouTube, viral marketing and other "social media".
Affliate Programs
We have discovered that most competitive keywords and phrases will not get a good natural search ranking unless you have several, good quality incoming links to your site. These incoming links must come from sites that are highly relevant to both your site and your important keywords. Ideally you want control over the page from which you are being linked to and also the actual hypertext of the clickable link to you.
Studio North offers the following services for Affliate campaigns:
1) Identify sites you have a relationship with and get them to link to you.
2) Develop and launch a compelling, customized link request email that includes benefits to them or their clientele. Prepare an offering in return for linking with your site.
3) Build a "directory section" on your site and ad links to them.
4) Identify other sites that may be content related, identify whom to contact on those sites and initiate an email campaign to those sites.
5) Develop a database to manage this campaign and the communications, follow-up and results.
6) Based on success rate, refine and change your link request email subject line and content if necessary.
Studio North Marketing, a prominent San Francisco Bay Area graphic design and marketing firm that specializes in brochures, direct mail, advertising, and website design. Studio North Marketing offers: marketing consulting, marketing planning, graphic design, logo design / corporate identity, brochure design, direct mail design, website design, website programming, SEO, print advertising and online search advertising, Google Adwords consulting, event marketing, and trade show marketing. Located in San Francisco and Novato, California, serving San Francisco, the Northbay, the Eastbay and the Southbay.